Our Blog
Why Having a Website for Your Local Business Isn’t Enough
It’s no secret that nowadays having a website for your local business is essential—but if you think that simply having a website is enough, you’re missing the bigger picture. Your website might be the face of your business online, but it’s just one piece of the...
10 Creative ‘Back to School’ Promotion Ideas for Local Businesses
As the buzz of back-to-school season fills the air, local businesses have a unique opportunity to engage an important demographic: parents and teachers preparing for the new school year. This time is perfect for launching thoughtful promotions that not only drive...
10 Smart Marketing Hacks for Local Businesses
Are you tired of using the same marketing strategies that just aren't delivering the results you need? Running a local business means you're up against some tough competition, not just from other local shops but from big brands with even bigger budgets. So how do you...
The Future of Local Marketing: Trends to Watch and Implement
In the rapidly evolving world of local marketing, staying ahead of the competition requires more than just keeping up with trends; it demands an understanding of advanced strategies and technologies that can provide a significant edge. As consumer behaviours shift and...
How to Create Content Your Audience Will Love
Content marketing has evolved significantly over the past few years, but one truth remains: content is still king. For small business owners, creating enough engaging content to hit those marketing goals can feel like a tall order. But don't worry—the tools and...
7 Technical Mistakes That Are Sabotaging Your Website’s Conversion Rate
When it comes to your business website, first impressions matter. Your site might look visually appealing and offer great content, but if it’s suffering from technical issues, you could be losing valuable customers before they even have a chance to engage with your...
3 Smart Ways to Reach New Customers That Your Competitors Aren’t Using
As the owner of a small business nowadays, standing out is more challenging than ever. Traditional marketing strategies often fall flat, and businesses must innovate to capture new customers' attention. If you're ready to break away from the pack and explore fresh...
7 Ways to Use Instagram to Increase Your Sales
In today's digital age, having a strong online presence is no longer optional for local businesses—it's essential. With over a billion active users, Instagram is a platform brimming with potential customers who are looking to discover new brands, products, and...
Paying Attention to Customer Retention: Why It Matters More Than Ever
In an ideal world, the tremendous amount of time, money, and energy you spend in building a great business, educating your audience about it, attracting them to your company, and finally turning them into paying customers would be rewarded by a long, profitable...