5 Warning Signs that your website is losing you business
If you are frustrated with your current website not delivering the flood of prospects that you’d expected you are not alone. Furthermore, you probably have a lot of unanswered questions.
“Why don’t I get more visitors to the website?”, “Why don’t I get more business from the website?”, “How do I fix this?”, “What’s it going to cost me?”
You need to understand that it’s not your fault. Over the past few months we’ve looked at thousands of websites just like yours and our findings are revealing. While web designers build nice looking sites, they often don’t understand the vital subject of ‘conversion’ – How do you convert your web visitors to paying customers?
if the future of your business depends on getting customers, and your website is the key way for new customers to find you, the future of your business could be dependent on an underperforming website.
The first web page went live on August 6, 1991. It was dedicated to information on the World Wide Web project and was made by Tim Berners-Lee. It ran on a NeXT computer at the European Organization for Nuclear Research, CERN and looked something like what you see below.
Almost 30 years later the structure and purpose of most websites has not changed but how we interact has changed so much. One simple example is internet speed another is the smartphone.
Let’s look at internet speed. Remember when we sat there for ever on a dial-up connection listening to that stupid noise or even recently on a slow internet connection. The laptop that I’m using to type this blog post can’t connect wirelessly to the same speed that my smartphone can. Speed can be a business killer and it’s the same for your website. If your website loads too slow on a desktop or someone’s mobile device, you’re likely to lose that opportunity to a competitor.
What’s even more frustrating is that you may have done all the work to create the opportunity in the first place, but they went and placed the order elsewhere. How infuriating is that?
The smartphone – how smart do you look?
Some sites look really flashy but fail to tell the visitor what they are all about while others still look like they were created in 1991. Have you looked at yours recently from a visitors perspective?
And then we come to the 800 pound gorilla in the room – GOOGLE.
However you approach the problem it’s hard to get around this beast. 2.3 million searches per second over 70% market share which rises to almost 90% when it relates to mobile. So, it’s safe to assume that what they do has an impact on your results. Many businesses have been literally wiped out overnight by changes in Googles algorithms.
2 key changes recently have been around security and the closing down of Google+. Both these relate to how you are being displayed to the world.
Let’s look at security. Now I’m not talking about cyber attacks, that’s another whole topic, I’m talking about that little padlock when someone visits your site. The google chrome browser now displays and warns you that the site is not secure. How are you going to get someone to take action when they see that?
Now Google+ has finally been put to bed you need to recognise the power of Google My Business and optimise the potential it provides. Too many businesses have not even claimed their listings.
Take the example below.
That 800 pound gorilla is telling us that this business has not claimed its listing and may have no website. What the owner may be blissfully unaware of is that review score and the fact they can not reply to those reviews simply because they’ve not claimed their listing. How much damage could be done to that businesses’ reputation?
Simply put your job is to get more people to know you, like you, and trust you.
That means you use every tool possible to make sure your potential customers know you exist. When they find you, they like what they see and it appears that it’s easy to do business with you. And finally, they can easily assess the risk of doing business with you because your client reviews are displayed all over the web.
- Website speed
- Mobile friendly
- Site security
- Unclaimed business listings
- Google Reviews
So, you see you are not unique. It’s the same for every business. Your uniqueness is the value you bring to the table, but first you have to get prospects to the table.
If you’d like help with that then maybe we can help. Our storyboard approach to websites will delight you – no fluff just focus on what matters, getting a prospect to take action.
The website whilst being important, is just part of the story. We’ll discuss the rest when we see you.