5 Reasons Why Online Video Is Key For Small Businesses
Part of Google’s algorithm for search rankings considers the amount of time visitors stay on your website. Google also owns YouTube, put the two together and you can see why online video is seeing explosive growth. Explainer videos have exploded in popularity over the past year due to their affordability and proven effectiveness in growing a business. You can have your own advertising channel on YouTube. This makes explainer videos an excellent marketing tool. Increasing your conversion rates, clarifying your product, and boosting your sales are just 3 of the many reasons your business should have an explainer video.
1. Increase Conversion Rates
According to a recent survey conducted by Video Rascal, 85 percent of people are more likely to buy a product once they see an accompanying explainer video. After all we are all programmed to watch TV, whether it be a commercial or a documentary. Explainer videos give you the chance to engage with your audience and show your personality. At the same time you can monitor the number of views and length of time spent on the video providing vital information about what most interests your customers and prospects.
2. Product Clarity
People gain a better understanding of a product or service once they see and hear someone explain it. You still need good copy but it beats text only as it’s less open to interpretation. Videos take the guess work out of explaining the usefulness and basic function of a product or service. An explainer video helps you to connect better with your potential customer by explaining what your business can do for them and why they should choose you over other competing businesses.
3. Generate Increased Interest
More and more businesses are choosing to use social signals to spread the word about their businesses. They do this by using media such as images and videos to generate interest in their product. According to a study published in The C100, over 70 percent of Internet users watch videos online, and over 50 percent of the population will watch videos this year!
4. Rank Better in Google Search
You have less than 30 seconds to grab someone’s attention when they visit your site. Statistically speaking, neglected websites don’t do well. Sites that contain endless pages of boring text and images rank low in Google search, which means poor exposure. You don’t want to scare away customers that are eager to buy. An explainer video will help to grab their attention. Research shows that websites with videos rank higher in Google universal searches.
5. Increase Web Traffic
Higher rankings means more traffic which, if monetised correctly means more profit. It is important to optimise the video for the keywords you wish to compete for. Going “viral” is a term that has become synonymous with YouTube. A viral video is one that seemingly pops-up out of nowhere and achieves high popularity and large viewing numbers in a short amount of time. Unfortunately, there is no set formula for “going viral”, but quite a few products have gained popularity through viral videos, including some of the brands we know and love today.